client - Collette and John Iandolo - Company owners.
target audience - Kent wide transport users seeking local fares and airport transfers.
key elements - A clear and user friendly website promoting the company's identity and customer information.
my design role - Working closely with the clients my role was to identify the information structure, the look and feel together with room to expand (online booking etc). Intacab has a very strong visual identity, therefore my task was to echo and reaffirm this identity throughout the website.
My final task was to optimise the website for search engines. This was achieved by good use of page labeling, key words embedded within the page copy alongside good page construction.
