target audience - Prospective students, their parents, teaching professionals, prospective employees and other interested parties.
key elements - Clean and dynamic interface, inspirational and informative without being text-heavy. A high focus on unique and moving away from the highly polished "corporate look".
my design role - Working with KIAD's web and marketing teams, my role was to research HEI's and identify the site's infrastructure and produce design solutions. The site was designed in 2002 and is currently under undergoing a re-design.